Wednesday, March 23, 2016

Google Chrome banned the Chrome Extensions plug-in which is not officially present on shelves


Google announced before: all Windows users will not be able to use extended applications which is not in Chrome store shelves.

Google said the malicious software force users to install these extend the application through developers path, which is to protect Chrome from harassing by hidden malicious software of unofficial plug-in. Ensure that the extended applications from the official store, effectively limit the spread of malicious extension applications, to better protect Chrome users.

This action covered dual-platform Mac and Windows, May 14, 2015 Windows platform will not be able to download Chrome extension applications which is not in official shelves, the Chrome extension applications which have been downloaded will also not be able to use. For the Mac platform, "blocking order" will be implemented in July 2015.

This also means that developers can only post your own plug-ins on the official market Chrome Web Store, Google will make a safety test before presentation.

In addition, from June 2015, Windows platform Chrome plug-in developers must download via the official market when develop and install their own plug-ins....

Tuesday, March 22, 2016

Did you analyze the reasons for the landing page bounce rate?


Landing page is more important data, search traffic landing page is the number of sites included in the most effective number, the number of results and Baidu index data obtained relatively site instruction are the clouds. In the landing page should focus on the analysis of landing pages and analyze the relationship between search terms, search term analysis, the relationship between the landing pages and landing pages target keywords between; but also to analyze and reduce the bounce rate of landing pages.

First, we must analyze the target search keywords and landing page whether the word unity.
If not unified, we need to analyze the gap between the target keywords and search terms, and the corresponding Web page content and layout of keywords. Analyze what causes the target search terms and keywords differences with a quality web traffic targeted keywords and objects other than standard keyword search terms what kind of better, if the search term traffic outside the target keywords better quality, we must consider the need to reposition the page keywords to improve access higher quality traffic.

In view of this situation, some sites will be inserted in a reasonable position refer keyword pages, that is, statistics for each page of search traffic search terms, then these search terms automatically to the page layout to enhance the matching pages and search terms degree, resulting in better rankings and traffic. However, this method must be used with caution, if you are hard into a Web page, then there is suspicion of keyword stuffing, it may be subject to penalties for search engines. Better manual analysis and the corresponding differences in the relationship between search terms on the page orientation between the target keywords, so the content of the site or page targeting a specific type of keywords unified adjustment.

Secondly, the need to analyze the case of a landing page bounce rate.

Bounce rate search traffic will directly affect the image of the site search engine, if the majority of users access the site through a search engine, it immediately returns to the results of other search engines or search again, then the website in the search engine's performance may be to tragedy. But for this "bounce rate" for a detailed analysis of the different operators purpose of the site bounce rate of view is different, such as the shopping guide class site, you want the user to quickly jump to the site after entering the appropriate shopping site to buy the products, and but also a lot of research and improvement in terms of the user guide, the bounce rate will not affect the site's search engine performance. For SEO, as long as the majority of users are not out of the search engine to return to. (From the network)

Landing page bounce rate analysis of data necessary binding site functionality and user behavior analysis. According to search the residence time and the user clicks a link landing pages basically can determine whether the user came back to the search engine, whether on-page search rankings disadvantage.

The residence time is long enough to reflect the user may peruse the web content, typically web content to meet the needs of users search for this landing page bounce rate even slightly higher, the impact will not be great. Because the user has found the answer, so even if the user return to the search engines, most users generally do not go to pick another result of the same search terms, based on the behavior of users to return to after the search engine can also determine that the user has found the answer the page to meet the user's search needs, this site on the search engine's performance should be promoted. However, this situation is also a high bounce rate of the page needs enough attention, a high bounce rate recommended by representatives of the relevant websites do not get bit, do not guide the user to continue browsing the station other related content.

Click the link to the page, if the user to the landing page bounce outside the station according to guidance website page, which bounce rate generally will not affect your site's performance on search engines, because this is not a return to the search engine user generated bounce rate. If the link is a direct jump jump, GA and now have the degree of statistical thermodynamic diagram, through simple configuration you can follow links on a particular page is clicked, the source of traffic and Baidu will classify each link click. Thus the ratio of total traffic and web page link clicks, the difference between the two data should be the more dangerous out of the number, which is not part of the user guide according to Bounce website, the search engine is likely to return, if the data is relatively large, it may be a problem with the content of the site, or search terms and web content does not match, or sites open slowly, or pages simple enough and so on.

So not all bounce rate of cases of websites on search engine performance adversely. Only those bounce rate, and jump out of a case where a user does return search engine is a website on the search engine's performance has been unfavorable. So when find some page bounce rate is relatively high, the first to analyze the user of the page residence time, if a long time, then it should be optimized related recommendations to guide the user to continue browsing the site other content; if you travel a relatively short time and may return to the search engine, you will need to be carefully studied and optimized. Reduce landing page traffic jumps there are many details of the methods of search engines, the site needs to do basic direction:

(1) to ensure that pages open faster, reduce high bounce rate too slow to open the page because caused.

(2) pages targeting keywords and must be closely related to the content, try to ensure that the content can be met by visiting the keyword traffic, and make relevant content topics or recommendation, to guide users to view Web content, but also to ensure that when landing page does not meet users, the relevant recommendation has to meet the needs of content users.

(3) For navigational site, ensure that more than two points outside the user guide should do, so that users can jump to the greatest extent possible out of the station outside the target page, rather than re-jump back to the search engine.

(4) Some sites do not fully comply with the contents of the target keywords, then they would have done in the relevant recommended entry effort, good site search and related recommendation, so even if the user does not find the desired content on this page, but also the largest click to visit the website to the extent recommended content. For example, many sites that Q has done is very good, although they are probably not for this purpose.

Data analysis, landing page, reducing the "dangerous" landing page bounce rate, is an important task of SEO staff, which may involve the construction of the direction of site content, site structure and design, most people only know that SEO is important to reduce bounce rates , but did not this "bounce rate" detailed analysis and the corresponding optimization.

Thursday, March 17, 2016

The difference between blog and microblogging network marketing


Blog marketing is based on information as a core value, the value is mainly reflected in the information itself, but is a microblogging marketing information publisher as the core value lies in the human body, which is the essential difference between microblogging marketing and blog marketing.

The first point: there is a big difference in the manifestation information source.
Blog marketing to value-based blog content, articles, mainly in the personal views set forth the basic mode, each blog post is a separate page, the blog articles on the quantity and quality have certain requirements, of course, it has also become marketing blog one of the bottlenecks, micro-blog content belongs brief and concise, focused on the expression of what events took place, rather than a comprehensive and detailed explanation of the entire event or reported from here we can also see SEO timely information (which can take article: What is the weight of the compensation value) of some of the features.

The second point: the dissemination of information in different modes.
Content microblogging timeliness of its existence, usually in a few days ago news release basically few people to pay attention, while the spread of the microblogging channels except mutual concern to friends can also cause more friends forwarding people forward. Blog marketing, in addition to the user can go directly to the site or by means other than subscription basis, you can also import more traffic through search engines way traffic from the search engine marketing introduced Compared to the blog you want to take great advantage, Although the search engine results page there microblogging data show, but the blog has a multi-platform, multi-advantages impressions microblogging can not be compared.

The third point: get the difference information behavior.
Users can use computers, mobile phones, tablet PCs and other terminal equipment to facilitate access to the required information. Because of this, if the micro-blog as a means to strongly promote, blog too.



Tuesday, March 15, 2016

Image or Flash animation should not be the main role


Within website optimization we certainly encountered such a situation, which is there are many types of commercial websites attach great importance to the use of pictures and animations in the optimization of time, although doing so little to give users relatively intuitive feelings, but but can not get good rankings in search engines, so visibility has not been very satisfactory, the problem is the nature of all commercial sites need to pay attention, the article added image will not give the article points?

Add commercial site some introductory product pictures and advertising is understandable, but the right amount of use can be achieved very good results, but if too much emphasis in this regard is not a good sign, because the search engines are basically search focus on the text, because the search engines can not distinguish the contents of the image file, and if we find such documents more on the site will not be indexed by the search engines.

It lies in the optimization of commercial websites and friends need to be aware that similar files can have, but not more than eighty percent of the site's content, which means that as long as we want to express information can be delivered to the user by way of text do not use images to express, and put text and images separately, you can not make the text appear in the image inside.

Many of my friends are doing commercial sites when a user might want to find out about the product on the site when the image is the best reflection of the real situation, so the text only play the role to present and explain.

Why it is so difficult for corporate website SEO?

Why there are fewer and fewer people engaged in corporate SEO, then what is the cause of such a result I believe that it is nothing more than the following reasons:

What a great corporate executives do not understand the role of seo optimization promotion
Situation China is such, any advanced concepts or technology is always accepted by the elite first-tier cities and promotion, and achieved certain results before gradually accepted by many people, such as seo combat training, now seo importance of Beijing CEOs Shanghai, Shenzhen, Guangzhou and other first-tier cities is generally higher than the second and third tier cities CEOs, and even bosses to accept the fact that a huge role in the promotion of post-seo, seo is the recruitment of staff can not start, the company could easily specified responsible for maintenance of the network responsible for the computer, the result is totally different, the boss also seo lost confidence.

Corporate executives for seo optimization promotion effect anxious
Also have this situation, other business owners see the company through seo achieved great results, began to realize the great role seo, seo then give very high expectations, it set up a network transfer unit in seo promotion, then in order to pursue effect, has been asking to promote a variety of keywords, seo do not understand, even if the keyword get ranked, also found that business as usual, but not fundamentally recognizes only seo technique, the purpose of the ranking is only secondary benefits , conversion rate, and a low viscosity customer site, after customers enter the site search can not understand the real value, but lead to a very high bounce rate for your site.
Seo optimization uneven level personnel, corporate talent is hard to find proficient seo
There are no published rankings of a search engine to regulate their seo search engine, plus many domestic engaged in seo optimization promotion of staff are their own way, or hearsay summary over, there is no uniform received SEO training system, although Search seo, seo optimization, seo training, etc. keyword, website, forum, blog, etc. are numerous, but in accordance with the current level of benefits in terms of seo, seo expert is not really pointing to other people, as a whole, domestic seo level is still in its infancy.
seo optimizers generally low benefits or seo optimizers disdain working for other people
In many people's traditional understanding of where, seo is made outside the chain, writing articles, there is no technical content, so the treatment can not be taken for granted high up, but only proficient seo master know, the essence of seo is thinking, it is true seo do outside the chain, the content fuss, but even without professional training has not been supervised is inoperable, even if the operation, the effect will be and seo expert hands, a difference of thousands of miles.
There are levels of seo optimizers, they would rather not broken jade tile Full
Since the treatment of raised not up seo, seo experts have chosen to retire, seclusion behind the scenes, their own action items, find some projects to optimize their own good ranking after selling their own products or services, revenue was significantly much higher than the working man, and Amoy on the difficulties of enterprises optimize station: pot of gold, will be a lot of leeway in the choice (related reading recommended Great!

Tuesday, March 8, 2016

Having An Overview of Ethical Hackers

Ethical hacker are experts hired by company primarily use vast computer networks for operation. The idea is always legally enables testing of network operations with the company for almost every vulnerability. Basically ethical hacker shows where the information in the computer network can be accessed by hackers illegal or Black Hat Hacker; how the information is taken not legitimately be used by illegal hackers is contrary to the interests of the company. Furthermore hired hackers will be able to provide tools to remind every time the bids were successful hacking or failed to happen.

Companies hire hackers to the security of the data processing system automatically they have to explain at length where the data is important and where it has been stored. hacker hired itself must have integrity no doubt because he can be permitted to access all sensitive, in addition to non-sensitive, to the company's database. Companies should make sure to really go through the profiles in the hacker before getting him for his services.

You can find definite signs of computing systems hacked. One of the most common signs that a computer is running very slowly. Moreover the computer's hard drive where the system might have recognized software. Now now you ask, what an illegal hacker can complete his task of hacking?

To upload and download files, FTP shortly called FTP is used for many years. Many commercial systems had an FTP server, if it is not configured correctly with the software firewall for security, the hacker takes little effort to hack the machine. The FTP server can be used by hackers to store illegal software and files as part of your computer's disk space. Files are usually stored pirated movies, pornography, and software cracking. The script used in programming by serious hacker is not a complicated one. It makes the directory structure in your metabolism that stores their illegal data. User usual finding it too difficult to remove the script from their system because they have added extensions is very difficult to identify.

In case the users are lucky enough to get to know that their system was hacked, they may eradicate hacker script by removing your complete system and reinstall it again. Often the hacker to use Internet Relay Chat (IRC). In many systems the hackers to install IRC relay agent so that the information can be retrieved from the host system without understanding owner. The only effects that might be experienced on a computer is degrade performance and access to the internet to be slow.

Another option is to use a regular hacker to ruin motif is a peer-to-peer file sharing software. What ADP utilizing peer-to-peer file sharing software to download files from the internet is being responsible hack. Anti-virus software is placed in the machine remain a check on any hacking attempts and warns users whenever something non-standard detected while downloading a file in the system by utilizing the services of peer-to-peer. Every organization that allows the use of packages file sharing peer-to-peer systems and networks that put them in riskly.

If you want to learn more, welcome to BlackHatPlus.

What Is the Difference between Black Hat And White Hat SEO

What is SEO? It refers to a process in which a website is optimized to try to improve their ranking on the major search engines. Almost every website on the Internet engaged in SEO to some degree, but there is more than one type of SEO.

Generally SEO techniques can be divided into two categories. "Black hat" SEO refers to techniques that violate certain principles laid down by the major search engines. This technique often focus only on the game system is not on producing high quality content and improve the caliber of the website.

People who use black hat techniques are usually only concerned with short-term and is not interested in making long-term investment in creating a great website. All they want is the ability to make a quick buck by deceiving drive traffic to their site. Sites that rely on black hat SEO often does not last long, but the new one appearing every day.

Techniques commonly used in black hat SEO includes things like keyword stuffing, spamming, link farming, and use hidden links. For example, keyword stuffing means using hundreds of copies of popular keywords on your site in an attempt to fool search engines into thinking that you have plenty of content on a particular topic.

Link farming involves buying hundreds or thousands of incoming links from fraudulent websites so that your site appears to be connected to the rest of the internet. The result of using black hat SEO techniques often that your site will be blocked search results appear. It may also be de-indexed.

White hat SEO, on the other hand, means using techniques approved by Google and other major search companies. This is a technique that focuses on real people rather than on the search algorithm. By producing high-quality content that provides valuable information to the people, the search algorithm will naturally tend to assess your site higher.

For instance, do not using keyword stuffing, white hat SEO involves doing keyword analysis and incorporate popular keywords in well-written, original content. Updating your site regularly with new content is another white hat techniques are common. Ensuring that the meta tags on your site is relevant and keyword-rich is another useful technique.

Instead of just buying links from link farms, white hat SEO focuses on building links from sites other highly-ranked. Getting backlinks and focuses on readers or subscribers is an important goal in the white hat SEO. This approach is used by people who wish to build a long-term online presence by providing valuable products, services, or information to real people.

Knowing the difference between black hat and white hat SEO is important if you want to avoid problems with the major search engines. Stay safe and avoid the use of any technique sketchy. Doing this will help you achieve great search rankings for your site.

If you want to learn about Black hat seo and White hat seo, please visit SEOBotWorld.