Landing page is more important data, search traffic landing page is the number of sites included in the most effective number, the number of results and Baidu index data obtained relatively site instruction are the clouds. In the landing page should focus on the analysis of landing pages and analyze the relationship between search terms, search term analysis, the relationship between the landing pages and landing pages target keywords between; but also to analyze and reduce the bounce rate of landing pages.
First, we must analyze the target search keywords and landing page whether the word unity.
If not unified, we need to analyze the gap between the target keywords and search terms, and the corresponding Web page content and layout of keywords. Analyze what causes the target search terms and keywords differences with a quality web traffic targeted keywords and objects other than standard keyword search terms what kind of better, if the search term traffic outside the target keywords better quality, we must consider the need to reposition the page keywords to improve access higher quality traffic.
In view of this situation, some sites will be inserted in a reasonable position refer keyword pages, that is, statistics for each page of search traffic search terms, then these search terms automatically to the page layout to enhance the matching pages and search terms degree, resulting in better rankings and traffic. However, this method must be used with caution, if you are hard into a Web page, then there is suspicion of keyword stuffing, it may be subject to penalties for search engines. Better manual analysis and the corresponding differences in the relationship between search terms on the page orientation between the target keywords, so the content of the site or page targeting a specific type of keywords unified adjustment.
Secondly, the need to analyze the case of a landing page bounce rate.
Bounce rate search traffic will directly affect the image of the site search engine, if the majority of users access the site through a search engine, it immediately returns to the results of other search engines or search again, then the website in the search engine's performance may be to tragedy. But for this "bounce rate" for a detailed analysis of the different operators purpose of the site bounce rate of view is different, such as the shopping guide class site, you want the user to quickly jump to the site after entering the appropriate shopping site to buy the products, and but also a lot of research and improvement in terms of the user guide, the bounce rate will not affect the site's search engine performance. For SEO, as long as the majority of users are not out of the search engine to return to. (From the network)
Landing page bounce rate analysis of data necessary binding site functionality and user behavior analysis. According to search the residence time and the user clicks a link landing pages basically can determine whether the user came back to the search engine, whether on-page search rankings disadvantage.
The residence time is long enough to reflect the user may peruse the web content, typically web content to meet the needs of users search for this landing page bounce rate even slightly higher, the impact will not be great. Because the user has found the answer, so even if the user return to the search engines, most users generally do not go to pick another result of the same search terms, based on the behavior of users to return to after the search engine can also determine that the user has found the answer the page to meet the user's search needs, this site on the search engine's performance should be promoted. However, this situation is also a high bounce rate of the page needs enough attention, a high bounce rate recommended by representatives of the relevant websites do not get bit, do not guide the user to continue browsing the station other related content.
Click the link to the page, if the user to the landing page bounce outside the station according to guidance website page, which bounce rate generally will not affect your site's performance on search engines, because this is not a return to the search engine user generated bounce rate. If the link is a direct jump jump, GA and now have the degree of statistical thermodynamic diagram, through simple configuration you can follow links on a particular page is clicked, the source of traffic and Baidu will classify each link click. Thus the ratio of total traffic and web page link clicks, the difference between the two data should be the more dangerous out of the number, which is not part of the user guide according to Bounce website, the search engine is likely to return, if the data is relatively large, it may be a problem with the content of the site, or search terms and web content does not match, or sites open slowly, or pages simple enough and so on.
So not all bounce rate of cases of websites on search engine performance adversely. Only those bounce rate, and jump out of a case where a user does return search engine is a website on the search engine's performance has been unfavorable. So when find some page bounce rate is relatively high, the first to analyze the user of the page residence time, if a long time, then it should be optimized related recommendations to guide the user to continue browsing the site other content; if you travel a relatively short time and may return to the search engine, you will need to be carefully studied and optimized. Reduce landing page traffic jumps there are many details of the methods of search engines, the site needs to do basic direction:
(1) to ensure that pages open faster, reduce high bounce rate too slow to open the page because caused.
(2) pages targeting keywords and must be closely related to the content, try to ensure that the content can be met by visiting the keyword traffic, and make relevant content topics or recommendation, to guide users to view Web content, but also to ensure that when landing page does not meet users, the relevant recommendation has to meet the needs of content users.
(3) For navigational site, ensure that more than two points outside the user guide should do, so that users can jump to the greatest extent possible out of the station outside the target page, rather than re-jump back to the search engine.
(4) Some sites do not fully comply with the contents of the target keywords, then they would have done in the relevant recommended entry effort, good site search and related recommendation, so even if the user does not find the desired content on this page, but also the largest click to visit the website to the extent recommended content. For example, many sites that Q has done is very good, although they are probably not for this purpose.
Data analysis, landing page, reducing the "dangerous" landing page bounce rate, is an important task of SEO staff, which may involve the construction of the direction of site content, site structure and design, most people only know that SEO is important to reduce bounce rates , but did not this "bounce rate" detailed analysis and the corresponding optimization.
No comments:
Post a Comment