For new friends who engaged in the website promotion, they might not recognize what is a website really needed, and there are some erroneous understanding of the work, there is always that "traffic is king", I combine today his own experience to analyze some common myths under new friends while doing website promotion exist.
First Misunderstanding, traffic is king
In fact, many sites do to promote new friends all know the importance of a network traffic, so they will in their daily work to promote IP, PV on the first one, as long as it can increase traffic to your site the way they are going to try, too including brush flow (only a few tasks to do so).
My current promotion is a core notebook online shopping mall, I remember when in April this year, then Baidu Post Bar do forum marketing, then Jiangsu TV's "You Are the One" really when the fire, I will take this program to the themes topic promotion mainly paste beautiful map or controversial text, clever leave a link, paste it from that time to about 2000 + IP every day, but after some time I did not continue, because I found through data analysis traffic is not what we really need, there is no practical significance. Each IP can say only a number, in addition to nothing, the rate will jump high is not conducive to long-term development of the site, is likely to cause a lot of negative impact on the brand website.
A further example of the Internet has been analyzed in a site, the site is also doing network marketing, they give people inside me that had a traffic statistics report, the report shows the site daily flow of more than 5,000, but PV is very low, Views only average or even less than 1, indicating what? this shows the depth of the site visit is very small, basically only visit the home page visitors jumped out from another angle can draw these visitors are almost always to be "tempted" to enter site, so that over time, they will be on sites like this aversion, not a user-friendly Web site, Baidu search engine will eventually be abandoned.
Need to understand: different types of sites have different objectives and promotion strategies at different times, so we have to recognize the website in which period, what is the goal, the site belongs to which type (type sales, information type, type of forum, blog type), and understand meaningful traffic is what we need, especially in B2C website, must not blind pursuit of junk traffic, should pay attention to ip conversion rate.
Second Misunderstanding, deliberately pursue the new promotion methods
Many couples do when website promotion unwilling to use conventional methods often said that some of the masters, such as blog marketing, promotion quiz, forum promotion and so on, but deliberately to pursue a new way to promote innovation which naturally is a good thing, but there is no good internal strength (basis and ideological) even if an effective method to your hand is unable to start.
I remember when I joined the line in March this year, the day is to study new methods, the result is picking up a watermelon seed Ma lost promote celebrity Mu Changqing once said, "The conventional approach to the extreme," I always remember this sentence, I was not quite understand, but later with their own experiences and growing experience, really appreciate the true meaning of this sentence.
Need to understand: Each of these methods is to give the experts try a thousand times, and also in terms of proven effectiveness, as a rookie should start from the most basic, must not be ambitious. And so he will use each method to the extreme, you will have the ability to control the new approach. Now, some conventional methods I basically have a certain amount of experience and research, but now I will study them every day, strive for new breakthroughs.
Third Misunderstanding, cost money must have effect
This is what I have been thinking about the issue, especially now that market diversification, many Internet companies have for the site to promote the launch of a number of products, such as Baidu, Google PPC, online advertising, ad networks, Taobao train, Alibaba pin treasure, I do not deny your performance of these products, but I am not sure as long as the purchase of these products will certainly have benefits (especially online shops, online shopping mall), the industry does have some success stories, such as Eslite and Jingdong Mall, but this requires strong financial backing, the early days of the web sites, it is almost tantamount to a kind of "burn" behavior. In fact, the promotion of our company on a shoestring budget, so I usually study the non-paid promotion methods.
Now take my personal example to illustrate the next:
I am currently working on website promotion, but my avocation is open Taobao shop, I started junior from through open Taobao shop to feed himself (themselves showing off), it was also encountered no good shop promotion, many customers do not have a period of time, there is no way, at the time the promotion is almost white, I chose (no money to engage in Baidu PPC), the nature of Taobao train and Baidu Taobao bid the same train, they are by clicking billing was 300 yuan a few days had burned, but the volume did not significantly improve.
As another example, Nanjing's main notebook digital products B2C website more than our family, some time ago the newspaper to see a message that the e-commerce giant is rising, but after a few months I do a news editor friend that this "giant" on the verge of bankruptcy, the main reason is to promote a serious cost overruns, I analyzed their promotion is nothing more than online advertising, PPC, this result certainly not surprised, because they have been burned money.
Need to understand: When we all recognize Baidu PPC effect, they will have to spend money to buy Baidu products, when people buy more in the future is bound to bring fierce competition, in order to achieve the desired effect of fierce competition it must be additional investment (bid price, for example, before the bid of $ 1, now you need 3 million), a rise of the site depends on many aspects, such as products, resources, strategy and so on. Each time the need to develop different marketing strategies, must not blindly "burn."
Above three points is my conclusion when doing website promotion, which represent my personal opinion, hope more friends leave messages to communicate here, make progress together.
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